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Communication Research and Broascasting No. 12 |
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What
do people want to see in the way of educational programmes on
television, and what do they actually get? What kinds of programme
attract and interest an audience large enough to justify the
considerable means that have often invested to produce high
quality factual and educative programmes.
These were some of the questions discussed at an international
conference which was organised in 1996 by the Internationales
Zentralinstitut für das Jugend- und Bildungsfernsehen (IZI),
an information and documentation centre attached to the Bavarian
Broadcasting Corporation in Munich.
This volume contains most of the papers presented at this conference,
thus providing information on programme projects from the UK
(BBC, Channel 4), France (La Cinquième, ARTE), Germany (ZDF,BR),
Denmark, Finland, Italy and the Netherlands. Questions of audience
and communication research are raised throughout. The contributions
are grouped under the following headings:
- Educational programmes on TV -
which audiences?
- Success Stories of educational
broadcasting
- Television and learning: aspects
of a problematic interrelation
- Viewers' interests and their expectations
of educational television
- Science and technology as the subject
of popular programmes
- The relevance of educational broadcasting
- statements of the panel
- Television and continuing education:
a look into the future
CONTENTS
Preface
1: Educational Programmes on
TV - Which Audiences? Manfred Meyer
Educational programmes on television: What are the odds?
Jane Quinn
Getting closer to the audiences: The BBC experience
Didier Lecat
Knowledge and discovery: The conception of La Cinquième
Mogens Arngot
Restarting educational broadcasting in Denmark to meet the
challenges of the new technological environment
2: Success Stories of Educational
Programming Wolfgang Homering
Riddles of the world - explained and understood?
Karen Brown
"Baby It's You" - or: How the wild animal in your living
room becomes a human being
Roman Schatz
"Kapusta" - A first-aid course in Russian
Joyce Taylor
Success in cable networks: The Discovery Channel
3: Television and Learning: Aspects
of a Problematic Interrelation
Naomi E. Sargant
Broadcasting and the adult learner. A review of current research
and research needs
Jenny King
The Learning Zone and its users
John Mac Mahon
Imaging learners: Changing expectations of educational television
Klaas Rodenburg
Addressing to Do-it-yourself-Learner: Teleac's new conception
and programming for multimedia adult education
4: Viewers' Interests and Expectations
Peter Diem
The viewers' interests and their expectations from educational
television programmes
Erik Nordahl Svendsen
Television for education in Denmark: Subject interest and
media suitability
Ard Heuvelman
Educational programmes and people's viewing behaviour in
the Netherlands
Uwe Hasebrink
As THEY like it! Viewer types and their media menus
Michael Schroeder
Who are the viewers of ARTE?
5: Science and Technology as the
Subject of Popular Programmes
Ulrike Leutheußer,
Reinhold Gruber
Scientific mysteries of the universe.
A television series with Nobel laureate Professor Gerd Binnig
Pál Sipos, Péter
Stodulka
How do you chain people to watch educational programmes?
Robert Thirkell
The challenge of making engineering popular
Markus Nikel
With Socrates into Internet
6: The Relevance of Educational
Television
Statements of the members
of a discussion panel:
Karen Brown, Channel 4; Ulla Martikainen-Florath, YLE; Ingo
Hermann, Ph.D, ZDF;
Robin Moss, Ph.D, ITC; Hans Paukens, Ph.D, AGI; Prof. Peter
von Rüden, NDR/Arte;
Karl Otto Saur (Chairman)
7: Television and Continuing Education:
A Look into the Future Herbert Kubicek
What is public service broadcasting doing on the information
highway?
Gerhard Eitz
Interactive television: How far does it go?
Chris Jelley
Has international co-operation a future?
Published by:
John Libbey Media
Faculty of Humanities
University of Luton
75 Castle Street
Bedfordshire LU1 3AJ
ulp@luton.ac.uk |
INFORMATION
Internationales
Zentralinstitut
für das Jugend-
und Bildungsfernsehen
IZI
Tel.: +49 89 - 59 00 21 40
Fax.: +49 89 - 59 00 23 79
eMail: izi@brnet.de
COPYRIGHT
© International
Central Institute for Youth and Educational Television (IZI)
Edited by Manfred Meyer
Luton: John Libbey Media 1997,
246 pages.
Paperback, £ 20.-
ISBN 1 86020 528 3
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